Experience London

A unique and luxurious experience

At the heart of London’s stylish Chelsea and Knightsbridge districts, iconic addresses such as Sloane Street, King's Road and Duke of York Square offer a one-of-a-kind experience for visitors

A unique and luxurious experience
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London’s most stylish neighbourhood, Chelsea is renowned for a dazzling mix of luxury flagships, characterful independent shops, thriving arts and culture, tempting restaurants and iconic hotels, set against a backdrop of rich history, elegant architecture, and beautiful green spaces. 

Here can be found Sloane Street, a world-class lifestyle destination connecting Knightsbridge through to Sloane Square that has been an acclaimed shopping location since the 18th century. Originally home to many of the ‘Court’ dressmakers, corsetiers and milliners, Sloane Street has long been recognised as a fashionable address. Today, Sloane Street is undergoing an extensive transformation, the most significant makeover since it was originally commissioned by the 1st Earl Cadogan in the 18th Century, which will reaffirm it as one of the world’s most beautiful luxury locations. 

Luxurious hotels

Towards the late 19th Century, luxurious hotels began to appear and continue to do so to the present day. The Cadogan Hotel, at 75 Sloane Street, opened in 1887 and later expanded into the former home of famed actress, and close friend of King Edward VII, Lillie Langtry. The hotel was also the site of the iconic arrest of bohemian Irish poet and playwright Oscar Wilde, an incident immortalised in a poem by John Betjeman. Today, The Cadogan Hotel offers a luxurious home-from-home, a blend of its rich storied past and the present day. It is suggested that if the walls could talk, they would have some captivating stories to tell. 

Further hotels include the boutique Beaverbrook Town House – the Capital’s outpost of the Surrey members' club – which occupies two beautifully restored Georgian townhouses with 14 suites, each named after celebrated London theatres. From a prime perch on Sloane Street, guests overlook the leafy-green grandeur of Cadogan Gardens, a private green space that is exclusive to local residents and hotel guests, ensuring privacy is maintained. 

The Carlton Tower Jumeirah also recently reopened, following a £100 million renovation, offering citywide views, stylish suites for city breaks and a luxurious wellness space featuring a 20-metre swimming pool. 

Sloane Street is also home to luxury boutiques and flagships of various internationally acclaimed brands – from Tom Ford, Emilia Wickstead, Diptyque and Burberry, to Harvey Nichols, Prada, Hermès, Dior, Louis Vuitton and more. 

For those looking for a unique and creative shopping experience, the Anya Village on adjacent Pont Street is a must-visit; this curation of six Anya Hindmarch boutiques includes a rotating concept space that has recently hosted Anya’s Ice Cream Parlour and a Grotto, as well as the newly opened world’s smallest Department Store. 

Personal shopping service

In addition to the exemplary service offered in Sloane Street's boutiques – including elegant private client spaces, hand-delivery of purchases to hotels and one-of-a-kind pieces in store – the Street will soon be offering personal shopping services, further enhancing a truly best-in-class shopping experience.

Renowned fashion brands and boutiques truly offer a shoppers' paradise

Haute cuisine

Chelsea offers a host of exceptional bars and fine dining choices. Choose classic European cuisine at The LaLee, with a terrace overlooking the glamour of Sloane Street, whilst sophisticated Italian indulgence is on offer at Harry’s Dolce Vita, named after the famed bar in Venice. The Fuji Grill, set within Beaverbrook Town House, offers an extraordinary Omakase tasting experience of exquisite traditional Japanese dishes, whilst Al Mare, within The Carlton Tower Jumeirah, is home to memorable Italian seafood. 

Cantinetta Antinori, the London debut from the famed Venetian wine dynasty, has recently opened on Harriet Street, offering traditional Tuscan charm
whilst further along towards Sloane Square, Azzurra is set to open late-2023, a new Italian and seafood concept. 

Aside from world-class boutiques, hotels and restaurants, the neighbourhood is home to some of Europe’s leading cultural destinations. For example, Cadogan Hall, a 950-seat concert venue, is home to the Royal Philharmonic Orchestra and hosts an extensive programme of internationally acclaimed performers. On Sloane Square, the Royal Court Theatre cultivates and supports emerging and undiscovered talent, while a stone’s-throw away is the Saatchi Gallery, home of contemporary art exhibitions. 

It is all this that makes Sloane Street such an extraordinary place, forming a crucial piece of the wider Chelsea neighbourhood, sitting alongside three other iconic destinations: Duke of York Square, the King’s Road and Pavilion Road; together forming the ‘rich’ tapestry of the borough. 

Chelsea’s village heart is Pavilion Road, tucked away off Sloane Square and the home of artisan food, beauty, fashion and restaurants

Award-winning shopping and dining

Duke of York Square, originally built as a school for military orphans in 1801, is now an award-winning shopping and dining destination, with over 30 brands set amongst classic architecture and contemporary design. Home to one of Europe’s largest Zara fashion stores, as well as self-portrait, Reformation and British jewellery brand Monica Vinader, the Square also has a reputation as a gourmet destination, with seven restaurants and cafes that have extensive al-fresco dining spaces, and one of London’s best open-air fine-food markets. For those looking to immerse themselves in the community and remain active, complimentary fitness classes take place weekly throughout the year – find out more at dukeofyorksquare.co.uk 

The Square can be found just off the famous King’s Road – which boasts royal origins and was also the birthplace of some of the 20th Century’s most iconic cultural movements. King's Road offers contemporary fashion and art, plus great food and drink, and is home to some of the best independent and high-street stores, including RIXO, GANNI, Soho.Home.Studio and Peter Jones, anthropologie and Ralph Lauren. 

The King's Road's award-winning pubs and acclaimed restaurants include The Cadogan Arms, Rabbit, The Surprise and Vardo. Gyms and health studios abound for those looking after their health and wellbeing, while lovers of art and culture will enjoy exploring the galleries aplenty. 

Chelsea’s village heart is Pavilion Road, tucked away off Sloane Square and the home of artisan food, beauty, fashion and restaurants. London’s longest mews, adorned in twinkling lights, is the perfect spot to enjoy an al-fresco coffee while soaking up the atmosphere. Culinary delights abound when shopping on the mews, with shops including a butcher, baker, cheesemonger and greengrocer. 

Annual community events

These locations combine with Sloane Street to form a neighbourhood alive with personalities, characters and craftspeople. An annual events programme sees the community fill the streets in celebration throughout the year, with highlights including Chelsea in Bloom – London’s largest free flower festival, which takes place in May and sees the streets adorned in floral displays – as well as unmissable celebrations for the King's Coronation, outdoor Wimbledon tennis screenings in July, and a Christmas lights switch-on in November that sees Chelsea lit up beneath a spectacular fireworks display.  

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